$35K equipment refresh that turned cancellations back into sign-ups
A fitness studio's membership cancellations were trending up, with exit surveys citing outdated equipment. Here's how a $35,000 advance, funded in 4 days, funded a refresh before the churn compounded.
1. The Situation
Membership cancellations were trending up, with exit surveys citing outdated equipment.
A meaningful equipment refresh, not an incremental one, was needed to stop the churn before it compounded into a membership base decline that would be harder to reverse.
2. The Funding
Outcome99 structured a $35,000 merchant cash advance at a 1.33 factor rate over a 6-month term, repaid via weekly remittance (~$1,790/week) against total repayment of $46,550.
3. The Result
The advance funded in 4 days, allowing the studio to move on the equipment refresh before the churn compounded further.
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